This project ia a survey on the effect of mass media campaign on family planning as it concerns it’s adoption by the families by the families in enugu urban.
The important of family planning in national development cannot be overstressed as many developing nations around the w9rkd have been able to link directly with their planning in all faces of development in the sense that population growth must be taken into account for economic, educational agricultural development of a nation.
The survey method was for collecting a through the questionnaire distribution to married couples in Enugu urban. Simple random was employed in selection of 150 families 30 from each five zones (New haven, Trans Ekulu, GRA, Uwani/Achara lay out, Ogui/independence lay out, Abakpa/Emene).
The research dwelt on ascertaining the effect of mass media campaign on family planning on the basis of how well so far. Simple, percentages was applied in presenting and analyzing the data which was the parameter used in validating the your hypothesis given which proved inter alias that mass media campaign on family has significant effect on birth control secondly, that people with education are more susceptible to family planning adoption and thirdly that high percentage of people ran to family planning adoption due to the present economic crunch and fourthly, that people of high economic status respond more to family planning message.
The media as has been established, can provide for audience members a definition of the situation on a variety of issues, by emphasizing certain topics, stressing particular interpretations, and project specific themes.
Simply by their presence, the media have altered the nature of societal communication norms. Large audience have been created that exjpect the media to provide continues flow of news, entertainment, political commentary, and other types of message. People depend on the media for various forms of gratification based on content. If denied such communication, they feel deprived (berelson 1950:889-898) even in relatively under developed societies, population quickly develop media related habits, once mass communication become available to them in a form they understand.
The potential effect of media in shaping attitudes and behaviour has been the subject of consideration debate. This is so because media influence is modified by many factors or intervention variables. Research also showed us that the images and words these media carry, determine within limitations posed by intervening factors, opinions of peoples and thus their action Woodrow Wilson (1985) saw this too. He said “unless you get the right impression, things go wrong”.
It is believed that in the imperfect world, thee is no signal antidote to social malaise but publicity is often a vital step to finding the cure of such anomaly. In this line therefore, it is believed that extensive coverage and true information on the gains of family planning will reach and perhaps affect people’s attitude and belief about family planning.
Family planning as a concept of world social order is as old as man itself. It has been practiced in several reasons. It could be said to be a means of population control other than by disease, war or other natural and man made disasters.
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